The Fanbase Builder

The Fanbase Builder

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May 2025

Google's latest tools could change how artists use AI
Why artists should explore Google's new AI announcements from I/O 2025
 • 
Carlo Kiksen
Help content doesn't naturally fit artist brands
In a new digital world of hyper-niches, this could pose a problem.
 • 
Carlo Kiksen
How artists create brand worlds
Using Baudrillard's theories of hyperreality
 • 
Carlo Kiksen
Bandcamp pricing strategies for artists
Never give away music for free; always at least ask for an email address in return.
 • 
Carlo Kiksen

April 2025

We’ve forgotten how to buy music
Artists can lead by example in valuing music
 • 
Carlo Kiksen
3
Quality versus Quantity: Two content strategies for artists
A simple, yet impactful decision
 • 
Carlo Kiksen
How artists can get recommended more in ChatGPT and Claude
Music SEO for AI search tools
 • 
Carlo Kiksen
1
The Hero's Journey helps artists create mysterious brands
Artists can create mystery and conceptual work using classic story structures
 • 
Carlo Kiksen
Why sign with a label?
Weighing the value against independent release strategies in today’s music landscape.
 • 
Carlo Kiksen

March 2025

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